“When people tell me they think shopping for insurance is boring or stressful, I like to show them it can be fun. We’re not just crunching numbers, we’re talking about your business and how we can make it stronger. That’s exciting to me!” – Ambere St. Denis, President & Founder
Ambere started Crimson to help underserved business owners make savvy decisions about their coverage. Her professional background includes 15 years of hospitality/restaurant experience, so she truly “gets” the challenges businesses face and how insurance can protect them.
Ambere is passionate about delivering excellent customer service and is exceedingly proud of the experienced, skilled, and personable team we’ve assembled at Crimson.
Outside of the office you might find this enthusiastic workout-aholic boxing, rowing, or practicing yoga.
After earning her AA in Business: Office Management from Canada College, Talani spent over 15 years working as an executive assistant in both the corporate and start-up worlds. During that time she mastered the art of adaptability, and she works diligently to help the team at Crimson Business Insurance Agency communicate and work effectively with our wide variety of clients.
In her free time Talani loves playing with her darling toddler or getting lost in a thrilling mystery novel.
Michele spent 22 years in the field of retirement plan design and administration, and parlayed all that valuable experience into helping our clients today protect what they’ve worked so hard for. She has held her life and health license since 2001, and she contributes to our team her expertise with life, disability, and health products.
When not helping clients Michele is probably checking out the local music scene, walking a marathon, or cheering on the San Francisco Giants.